One of this year’s savviest expos which I have personally attended to is the Asia E-Commerce Expo 2015 (AECoE) spearheaded and organized by TAG Media and Public Relations. This was held last November 25, 2015 at SMX Aura, Taguig, was graced by top executives from different companies and was successfully attended by more or less two hundred (200) practitioners from different industries, nationwide.
The event focused on the rapid growth of E-Commerce sector, the influencing factors and the prospects that are thriving with it.
Around eighteen panel speakers from local and international scenes shared their expertise & experience about Digital/Internet Marketing, Start Up Innovations, Mobile Commerce, Payment Processes, Logistics, Media/Social Media.
The speakers who took part in the programme were: Constantin Robertz- Managing Director, Zalora; Janette Toral- E Commerce Advocate, Digital Club Filipino; Robert Laurel Yupangco- President, Yupangco Group of Companies; James Jimenez- Director & Spokesman, COMELEC; Maria Camille Montejo- CEO, NWSteel Technologies & Tree Top Adventure Inc.; Chinkee Tan- Motivational Speaker, Wealth & Wellness Coach; Pocholo Gonzales- CEO, Creative Voices Production; Lars Gepersen- CEO, Tech One Global; Frederic Levy- Founder and CEO CashCashPinoy; Kristian Melquiades- General Manager, Viber; Quentin Bouche- Mnaging Director, Ensogo; Jacqueline Van Den Ende – Managing Director, Lamudi; Subir Lohani- Managing Director, Carmudi; Allan Donato- Brand Ambassador, Payoneer; Mario Montejo- Secretary of DOST; Mannix Pabalan- Founder, Hashtag Digital; Joey Gurango- CEO, Gurango Software; Bjorn Pardo- CEO, Xend Business Solutions; Mario Berta- CEO, Flyspaces.co and Amor Maclang – Director for Communications, Geiser Maclang Mktg. Communications.
In hopes to build brand awareness and present its latest services, big names in the commerce industry like Citibank, Zalora, Lamudi, Payoneer, Carmudi, Zoomanity Group, Elabram Systems Group, Tree Top Adventure joined the event as well. There were booths strategically located at the entrance of the event ballroom, wherein participants can simply learn about the products and services being marketed by each respective exhibitors. 
I felt a lil bit of information overload with all the old and new knowledges that I heard from all those high-caliber market leaders. I personally think that a Convention as important as this one should be set as a two or three day affair (instead of just one) so every speaker would have enough time to really connect to the audience, and vice versa. I find a 5-minute speech a bit ‘bitin’ and I am quite sure that most, if not all, of the speakers invited were pretty knowledgable of their respective crafts and very much ready and willing to share them. I hope next time would be more interactive as well. I also noticed that the big slide projector which served as backdrop of the stage could have been utilized more by flashing some key points from the speakers as they go on, instead of just flashing cellphone numbers for text-in questionnaires. E-Commerce involves a lot of bar graphs, pies, statistics, and doing this will surely help give the audience a clearer picture. 
There were four words repeatedly stressed and reinforced among practitioners during this one full day of pure intellectual lectures/discussions.
Empower. CEO of the Yupangco Group of Companies, Robert Yupangco, stated that the key success in any business involves the balance of the four quadrants of life, particularly: Spiritual; Intellectual; Emotional and Physical aspects.
Connect. Comelec Director, James Jimenez reiterated that going digital is actually about connecting to people and not just selling a product. Experience matters, more than anything else, any business transaction highly depends on the consumers overall contentment and satisfaction of the experience.
Learn. Janet Toral of Digital Club Filipino, the mother of e-commerce law in the Philippines, talked about the advantages of having E-Commerce especially in the fields of tourism and the retail industries. Globally Award-Winning Brand Architect, Amor Maclang of GeiserMaclang gave her insights on how to make small business brands successful. This was followed by a showcase of innovators sharing the benefits of their respective products and services.
Inspire. The main objective of the event was geared toward the inspiration of start up and traditional/ medium sized organizations and entrepreneurs, to enable them to be competitive in the ASEAN Economic Community, and I guess the organizers were pretty successful at this. Their advocacy on empowering economic growth is crucial in every individual practitioner and in a bigger picture, the over all nation building, and growth. 
Once again, Congratulations to the Organizers! And thank you so much for not batting an eyelash on me for bringing my toddler to the expo. It means a lot to a full time mom like me who still wish she could attend and learn from such prestigious event. And I would very much appreciate being invited to another one like this again, or perhaps a webinar. More power to TAG Media.
29 Responses
I agree with your opinion about having such expos happen for 2 days… i personally have attended expos and it usually was like that. But i think you got the key notes of the expo naman 🙂 . Kudos to you for being a mother who wants to show care for her baby while neve stopping to learn more about new things.
Gee… Thanks! (blushing here)
This is a great event! I’d love to attend this kind of event one day. I love going to events that allow us to bring a plus one kasi my boyfriend is the photographer. HAHA
Hahaha! I’m actually thinking of training my +1 (my 2 yr old) na din… Perhaps when she turns 5? Hehe
I love expos! It’s a great community where like-minded people gather not only to learn but also build networks. In Australia, they always have expos on almost about everything, every week! If only i had the luxury of time to spare i would definitely go. 🙂
Rey | MODMENCO
Being a mom to a toddler that’s one of my frustrations, most of the good expos require physical presence, although I’m happy some organizations are now resorting to webinars…. In which case I’ve attended a couple already. You should try that too.
This sounds like an interesting event. I know for one that my dad would love to go. Hehe. When is the next expo? 🙂
I am not sure when but I do know for sure that they’re holding another one this year.
I did saw their program before and had the same thought. It would be an information overload since it will be held for just a day. Some people prefer that but for me, I would have a hard time processing and reflecting on the new information I gathered. Hehe.
This expo had really great speakers and would have been ideal to attend to but due to conflict in schedule, I had to pass.
❤ Louise | http://www.louisechelleblog.com
Yes to everything you said. I’m glad I wasn’t the only one that noticed it.
Blogging boom for ath past couple of years because of e-commerce. I am looking forward for a passage of bill that will protect those people who were into this niche. We are going digital!
This looks like a great experience! I hope I could attend an event like this in the future. Thanks for sharing! 🙂
I too take my baby everywhere I go, and luckily for us the profession world is opening up to this, making it easy for us to learn and explore new avenues. Looks like a great learning experience.
– Heena, http://www.iCynosure.in
So true. Glad we were born in this time and age 🙂 thanks for dropping by!
I agree, they should have made it a 2-day or 3-day event, but maybe it also has something to do with budget constraints? Just a guess.
Most likely. I hope companies would be more open in sponsoring worthwhile event such as this.
I would love to attend expos such as this in the future. Totally agree with you, a five minute speech is too short for a talk. More likely they are just promoting in my opinion.
I’m sure there will be a lot to choose from this year. I am also hoping that they do webinars for work at home moms like me (or us).
Great insights from you! I don’t attend a lot of expos actually, but I totally agree that sometimes companies tend to overdo it. I appreciate your honesty about this post. Hope they take some notes!
Thank you for seeing my opinion in a positive light. I do hope companies will continue to sponsor more of such events in the future.
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