CMIP opens first ever Midea AC Pro Shop to bring
superior air treatment solutions in Central Luzon

Committed to bringing world-class air treatment solutions to Filipinos, Concepcion Midea Incorporated Philippines (CMIP) in partnership with local air-con dealer Wintercool Ref & Aircon Services and Trading, has recently launched its first-ever Midea AC Pro Shop in Central Luzon. This is in pursuit of making user-friendly air-conditioning solutions accessible to the residents and businesses in Bulacan, Pampanga, and Nueva Ecija.

Located in Plaridel, Bulacan, the Midea AC Pro Shop introduces “My Professional Cool Idea,” providing high-quality residential air conditioners as well as light commercial air conditioners for the Filipino market. Customers can expect excellent customer service and professional recommendations from CMIP’s experienced sales consultants.

Additionally, with Wintercool’s highly-skilled technicians, the Midea AC Pro Shop guarantees after-sales service and support, so customers need not worry about the installation and maintenance of their appliances.

Present at the grand opening were Concepcion Industrial Corporation and Concepcion Midea Inc. Philippines’ Chief Corporate Affairs Officer, Rafael C. Hechanova, Jr.; Anna Marie M. Alejandro, General Manager of CMIP; Albert Wong, Deputy General Manager of CMIP; Alfie Rodriguez, CMIP Sales Director for Commercial & Industrial Solutions Group and Midea Building Technologies; Fides L. Bayot, Marketing Director of CMIP; Jonathan Zeng, Midea RAC Product Marketing Specialist; and Mario Dela Curz and Elvie Dela Cruz, General Manager and Owners of Wintercool Ref & Aircon Services and Trading.

“CMIP is constantly growing and evolving, and this time we are proudly making Midea’s top-notch products more accessible to the locals of Central Luzon. We believe that the opening of our first-ever Midea AC Pro Shop will open more doors for us to reach every Filipino home or business in need of high-quality air treatment solutions,” shared Anna Marie Alejandro, General Manager of CMIP.
As one of the largest manufacturers of home appliances and being a Fortune Global 500 company, Midea has been reinforcing homes and businesses with high-quality, user-friendly appliances for over 10 years in the Philippines. With 28 innovation centers all over the world and a strong commitment to research and development, it goes above and beyond innovation to meet the ever-progressing needs of their consumers.

A peak at the interior of the Midea AC Pro Shop

“We are very grateful to have worked with Wintercool on this project because, not only are they one of our most trusted dealers, their support is truly unwavering since the beginning. We are confident that soon enough we can expand our efforts nationwide to bring Midea’s world-class products closer to many more Filipinos,” said Albert Wong, Deputy General Manager of CMIP.

Concepcion Industrial Corporation and Concepcion Midea Inc. Philippines’ Chief Corporate Affairs Officer, Mr. Rafael C. Hechanova, Jr. graced the opening ceremony of Midea AC Pro Shop in Plaridel, Bulacan.

Wintercool is a prominent local dealer of Midea air-conditioning solutions and a trusted partner of residents in Central Luzon for ventilating, heating, and air-conditioning services.
To stay informed on Midea’s initiatives and products, visit, follow @mideaph on Instagram and on Tiktok @mideaphilippines, subscribe to Midea Philippines Official on YouTube, and like @MideaPhilippines on Facebook.

About Midea Residential Air Conditioner
As the World’s No. 1 Residential Inverter Air Conditioner Company, Midea have brought millions of air conditioning units into homes all around the world. The Midea Residential Air Conditioner Division (RAC) provides a comprehensive selection of residential AC products, ranging from split, window, and portable ACs to dehumidifiers and light commercial units. With 11 state-of-the-art manufacturing facilities located in China, Vietnam, India, Egypt, Brazil, and Argentina, Midea’s annual air conditioner production capacity exceeds an impressive 67 million units.

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